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The Only Working Guide to Using Ezoic on a Wix Website
- Leon Gregori
- 11 hours ago
- 17 min read
Updated: 2 hours ago
A high-level, honest tutorial based on our Closer Lives experience. If your blog is on Wix and your domain is registered with Wix, this is the part no one warns you about: Ezoic simply cannot integrate properly until your domain leaves Wix’s DNS system.
You are about to go on a rollercoaster, and not the kind with safety bars and photo ops.
This one dips, stalls, and vanishes midway through the track and leaves you wondering why you ever got on in the first place.
At Closer Lives, we have poured years into building our site, with two hundred and thirty-plus blog posts, seventy-five static pages, and traffic recently crossing ninety thousand monthly views.
Naturally, switching from AdSense to Ezoic felt like the next step forward. Better revenue, better optimization, and more freedom on the road.
A simple plan in theory.
In practice, the journey was anything but simple. What followed were days of stripping out old AdSense code, reorganizing our blog layouts, jumping between help guides, facing limitations we didn’t even know existed, and watching the Ezoic Chrome extension refuse to acknowledge our site at all.
If you are here because you feel stuck or confused or ready to scream into a pillow, you are not alone. Everything you need to know is right here.
This is the guide we wish existed before we began.
Important Note (Read This First)
This guide is specifically for creators who bought their domain through Wix. If your domain is registered elsewhere (Namecheap, GoDaddy, Cloudflare, Google Domains, etc.), your integration process will be far simpler.
Wix domains come with one major limitation: you cannot change nameservers inside Wix. This single restriction is the reason hybrid integration fails, JavaScript integration fails, the Chrome extension will not connect, and Ezoic cannot place ads properly.
If your domain is with Wix, this guide will save you from days (or weeks) of confusion.
Why Ezoic Does Not Work on Wix Using the Official Tutorials
When you join Ezoic, they present three integration options:
Nameserver integration
Cloudflare integration
JavaScript integration
Hybrid integration
Two of these, the ones that genuinely deliver full integration, are off limits on Wix. You cannot change nameservers on a Wix-owned domain, which instantly blocks Ezoic’s preferred method.
The platform still displays cheerful messages like “Connected. Looking good,” even though nothing functional is actually happening.
Behind the scenes, the integration is only partial, and partial integration means partial results. Or, in this case, no results at all.
Hybrid Integration: Why Your Placeholders Will Never Work on Wix
Hybrid integration sounds straightforward on paper. Ezoic instructs you to insert simple <div> placeholders inside your blog posts.
For most platforms, this works fine.
On Wix, it absolutely does not.
The moment you insert custom HTML, Wix wraps the code in a sandboxed iframe.
Those iframes block communication with external scripts, which means Ezoic cannot see the placeholders, cannot trigger ad calls, and cannot inject anything into the page.
Even if you manually edit one hundred posts and carefully place every placeholder, the result is always the same: nothing loads.
We learned this the hard way, one placeholder at a time.
JavaScript Integration Is Not the Fix Either
JS integration seems like the logical fallback, and it does technically load Ezoic’s script. But Wix’s DOM protection prevents scripts from interacting with the actual blog content.
So although the code is there visually, it cannot influence or modify anything that appears on the page.
This leaves you with:
An extension that says "Not Connected"
A debugger that refuses to open
A library that cannot scan or learn
Ads that never appear
And a dashboard that insists everything is fine
JS simply does not have the access it needs on Wix.
Meanwhile: AdSense Code Everywhere
Before switching to Ezoic, most Wix users have years of AdSense remnants buried in their site. We certainly did—3 years of it, in fact.
Scripts in the site head
Stacks of in-content ad boxes
Spacing that depended on AdSense blocks
Formatting shaped around previous ad placements
Two hundred-plus blog posts needing surgical clean-up
Add in conflicting advice from support threads and AI tools, and it quickly becomes overwhelming.
All of this happened while we waited over ten days for Ezoic approval, dreaming of RPM improvements, only to open the dashboard and see no change at all.
⚠️ All AdSense code must be completely removed for Ezoic's software to function correctly. Also ensure you turn off auto ads in your AdSense dashboard.
The Breakthrough Moment: The Real Problem Was Never Ezoic
After days of troubleshooting, researching, restructuring, and reading every possible help article, the real issue finally became clear.
Wix blocks the one method Ezoic needs in order to work properly.
Without nameserver access, Ezoic cannot inject ads at the CDN level, cannot optimize layouts, and cannot scan your content.
Hybrid integration is impossible because of iframes, and JS integration lacks the access it needs.
We learned the hard way so that you don't have to! In short:
Hybrid cannot work
JS cannot work
Manual placeholders cannot work
The integration shown on the dashboard is misleading
There was only one real solution.
The Only Real Solution: Move Your Domain Away From Wix
This is the step no one talks about, but it is the only way to unlock full Ezoic functionality on a Wix site.
You do not move your website.
You do not leave Wix as a platform.
You do not redesign anything.
You simply move your domain to a registrar that allows nameserver changes, such as Namecheap (recommended).
Once you do this:
Ezoic recognises your domain properly
Nameserver integration becomes available
The Chrome extension finally connects
Ad testing begins to activate
Revenue can grow
This is the missing puzzle piece.
The High-Level Steps That Actually Work
Here is the real Wix to Ezoic workflow that saved our sanity.
Transfer your domain from Wix to Namecheap
Switch to Namecheap BasicDNS
Recreate all DNS records: A, CNAME, TXT, MX, Redirect
Wait for full DNS propagation
Switch nameservers to Ezoic
Activate the Ezoic Chrome extension
Place placeholders visually and begin automated testing
Once the domain is elsewhere, everything falls into place.
What Happens During DNS Propagation
Propagation is the point where your patience gets tested.
The moment your domain leaves Wix:
Your site may disappear entirely
Wix displays “Domain not connected” messages
Pages half-load or break
Your mobile site behaves differently from desktop
Everything feels unstable
DNS checkers show different answers on every refresh
Try not to worry or panic—all of this is normal.
⪢ How long will propagation take?
Propagation can take anywhere from one hour to twelve hours, sometimes longer if your domain has older multilingual DNS records. During this window, the most important rule is simple.
Do not touch anything.
Every change restarts the clock.
Once propagation completes, your site will reappear globally and stabilize again.
⪢ Diagnostics
You can use the diagnostic checker in the help center, which you can find in the troubleshooting tab. Prior to the nameserver change, rather confusingly, everything showed up fine here.
After adding the Ezoic nameservers, the test returned this HTTP error—which was actually good news, as it indicated Ezoic had discovered the change.
This was the sign we needed to look for the nameserver article (details in the next section).
⪢ Important Warning About Wix Domain Settings
Before you start the transfer and propagation process, make sure you go to your Wix dashboard and check:
Settings → Domain → Advanced: Look for the option labeled “Connect/Point To.”
This step tells Wix that your domain will now be managed somewhere else. If you do not click it, Wix may continue trying to manage DNS on its side, which causes confusion during propagation.
You may see messages like “Domain not connected” or “Fix your DNS settings,” or Wix may display your old wixsite.com fallback page.
These warnings are normal while DNS is updating, but they can panic users into undoing changes they should not touch.
Confirming the “Connect / Point to” status helps your domain leave gracefully and allows DNS changes to take effect properly.
The Final Stage: The Step Ezoic Never Shows You
Even after full propagation, the Ezoic dashboard still did not display the nameserver integration option. No tab, no banner, no prompt. Nothing.
At one point we wondered if we had transferred the domain for nothing.
Then, by chance, we typed into the Ezoic chatbot:
“I need to switch to nameserver integration.”
The chatbot immediately responded with a link that does not appear anywhere else on the interface. A hidden integration page that finally displayed the two Ezoic nameservers and the instructions we had been waiting for.
The moment we updated Namecheap to use those nameservers, propagation took roughly thirty to forty minutes. After that, Ezoic came alive.
Ads started showing automatically.
The Chrome extension connected instantly.
The debugger opened and reported live data.
Auto placeholders were available.
Optimization began immediately.
If you cannot find the integration option in your dashboard, you are not doing anything wrong. It simply does not appear until you request it.
Use the chatbot (in the support area). Ask for nameserver integration. That hidden link is your gateway to actual monetization.
⪢ Important: Before Updating Nameservers
Ezoic advises verifying that its copy of your DNS records matches your host’s DNS records before switching to their nameservers.
You can check this inside your Ezoic dashboard:
Settings → DNS → Compare Records
If anything is missing or mismatched, fix it first to avoid downtime during propagation.
⪢ How to Add Ezoic Nameservers in Namecheap
Once Ezoic gives you your custom nameservers, here is exactly how to apply them in Namecheap.
Log in to Namecheap and open Domain List
Click Manage next to your domain
Under the Nameservers section, choose Custom DNS
Enter the two Ezoic nameservers (for example):
***.ezoicns.com
***.ezoicns.com
Click the green checkmark to save
⪢ Your page should look similar to this:
If you prefer the official version of this process, Ezoic provides a Namecheap-specific guide here.
After saving, DNS propagation begins. This is completely normal and can take from minutes to several hours.
Do not touch anything during propagation, or the clock resets.
Do You Still Need the Ezoic Script in Your Wix Head After Nameserver Integration?
Short answer: no.
Once your site is fully integrated using Ezoic’s Cloud method (via custom nameservers), the JavaScript snippet you previously added to your Wix <head> is no longer required.
ℹ️ Nameserver integration replaces all other methods.
Ezoic injects everything it needs at the server level, which means:
No more JS integration
No more hybrid integration
No more manual placeholder code
No more relying on Wix’s HTML editor or iframes
If your Ezoic dashboard shows...
Integrated → Cloud
…then cloud integration is active and overrides the JavaScript method entirely.
You can safely remove the script inside:
Wix Dashboard → Settings → Custom Code → Head Section
This prevents duplicate calls, console warnings, or conflicts during optimization.
Only remove the script after:
Your nameservers are active
DNS propagation is finished
Ads are beginning to show
The Ezoic Chrome Extension displays “Connected.”
At that point, the script is no longer doing anything.
⚠️ Important: Do not remove the script until cloud integration is active. If your dashboard still shows “JavaScript” as the current integration method, leave the script in place.
The Chrome Extension and Debugger: What Finally Starts Working
Once nameserver integration activates, the Chrome extension becomes a powerful and surprisingly simple tool.
1. Visual Placeholder Placement
Instead of adding code manually, you can highlight elements on your blog posts and choose where ads appear. It is intuitive and takes seconds.
2. Automatic Ad Injection
Ezoic begins testing multiple ad formats and placements.
You no longer need to guess what works.
The system adjusts dynamically based on reader behavior.
3. Debugger Mode
Once Cloud Integration is active, the Ezoic Debugger finally works—something that was impossible under Wix’s JavaScript integration.
Activate it by adding this parameter to the end of any URL: ?ez_debug=1
Example:
When enabled, you can:
Check whether placeholders are active
Identify styling or layout conflicts
See which ads are loading across devices
View Ezoic’s layout tests and decisions in real time
For Wix users, this level of visibility is a massive relief, because it confirms that the integration is functioning properly and gives you insight into ad behavior without guesswork.
4. Layout Testing Insights
Ezoic tests ad density, sizes, positions, and configurations to find the ideal balance between user experience and revenue.
5. Page-Level Controls
You can easily disable ads on specific posts or pages that require a cleaner layout.
6. Direct Reporting
The extension links to your performance dashboards so you can track revenue and tests without diving through the full Ezoic interface.
We will add screenshots once our integration matures and the system completes its early optimization phase.
What Really Happens After Integrating With Ezoic
The timeline no one tells you about...
Most guides simply say that once you integrate with Ezoic, ads begin running. That sounds reassuring, but it is not actually how the process unfolds.
What happens behind the scenes is far more structured and takes longer than people expect, especially if you are coming from Wix or another platform where integration is not straightforward.
Here is the real timeline, based on both our own experience and the behavior most publishers see when Ezoic begins taking over.
⪢ Post-Integration Phases
Phase 1: DNS and Cloud Integration (0 to 2 hours)
Once your nameservers are updated, DNS propagation begins, and the Ezoic CDN starts routing your traffic through their network.
During this early window, you may still see old cached versions of your pages, and different devices may load different snapshots of your site.
Chrome is especially stubborn and often serves outdated versions for several hours.
Phase 2: Script Injection Begins (1 to 6 hours)
As soon as the CDN takes full control, Ezoic starts injecting its core scripts. You may not see anything visually at first, but this is when background processes begin.
Sometimes you will see the very first signs, such as
A small video player at the bottom right
A floating anchor ad
Occasional ad calls appearing in the inspector
The Ads Tester is working, even if your pages still look unchanged.
Phase 3: Site Mapping and Analysis (3 to 12 hours)
This is a stage almost no one talks about, yet it is critical.
Ezoic must crawl your site and understand how your content is structured. It will:
Scan your templates
Learn your paragraph spacing
Detect headings and patterns
Analyse in-content spacing
Observe where ads can safely fit
Build your eligibility map for placeholders
Cache the structure for optimization
During this phase, you may not see any placeholders at all. That does not mean anything is broken. It simply means the crawler is still learning how your site works.
Phase 4: Auto Placeholders Begin Appearing (6 to 12 hours)
Once analysis is complete, you will begin to see changes.
Placeholders appear across posts
In-content ads begin testing
Sticky ads activate
The Chrome extension begins to detect injected units
Your site slowly starts to look “Ezoic enabled.”
These initial placements will continue shifting as tests expand.
Phase 5: Learning and Optimisation (12 to 72 hours)
This is when Ezoic begins its real work. During this window, ad layouts may change frequently as the system tests hundreds of combinations.
You may notice:
Ads appearing in new places
Temporary gaps
Changes in density
Fluctuating RPM
Performance improvements
More stable caching
The goal here is to learn quickly and find what works best for your audience.
Phase 6: Stable Earnings (Day 3 to Day 7)
After several days of testing and analysis, patterns stabilize. Your RPM begins to feel more predictable, ad placements settle into a consistent layout, and Ezoic finally has enough data to optimize confidently.
This is when you start to see the true impact of the switch.
⪢ Why You Might Not See Ads Straight Away
Even if everything is working correctly, it is completely normal not to see ads during the first several hours. This happens because:
Chrome may still be loading cached versions
Your site has not been fully mapped
Placeholders have not yet been injected
Auto Ads start before visible ads do
Your region may be the last to propagate
Ezoic may still be running eligibility checks
Seeing nothing at the start does not mean anything is wrong.
⪢ When You Should Actually Be Concerned
You should only worry if:
More than 24 hours have passed
And you are seeing no placeholders at all
And no ads of any type are loading
Anything before that is simply part of the timeline.
⪢ Key Takeaway
Most publishers expect ads to appear instantly once they integrate with Ezoic, but the real process is far more gradual.
The timeline above reflects what actually happens behind the scenes and why it can take several hours before your site begins to show visible changes.
Final Thoughts: What We Wish We Knew Before Starting
If you are a Wix user planning to migrate from AdSense to Ezoic, here is the simple truth we learned through experience.
Hybrid integration will not load ads
JavaScript integration will not create functional placeholders
HTML code on Wix is always placed inside iframes
Ezoic will show “connected” long before anything works
The Chrome extension remains inactive until nameservers change
Support responses may take days
Wix will not whitelist the scripts you need
The only reliable solution is to move your domain. Once you do that, everything becomes significantly easier
This entire process has been a genuine rollercoaster. Watching our traffic grow to over ninety thousand views, imagining stronger RPMs, stripping out old AdSense blocks from seventy-five pages and two hundred-plus blogs, following instructions that never could have worked on our platform, waiting for approvals, refreshing dashboards, and still sensing that something was not quite right.
Then discovering the Namecheap solution changed everything. Finding the hidden nameserver integration link through the chatbot felt like uncovering buried treasure.
And seeing ads appear within minutes of the final propagation process was the moment everything clicked into place.
It has been exhausting but also incredibly educational, and now we can help others avoid the same path.
Closer Lives is built on the idea of sharing what we learn along the way. If you are going through this transition yourself, you are not alone, and you are absolutely heading in the right direction now.
Helpful Links
These official guides and resources can help you navigate DNS changes, domain transfers, Ezoic setup, and troubleshooting. Here is what each link is useful for.
⪢ Domain, DNS, and Nameserver Setup
YouTube Tutorial
A step-by-step walkthrough showing how Wix nameservers work and where to find DNS settings. Helpful for understanding what Wix controls before you transfer your domain.
🔗 How to Connect Wix Nameservers
Wix: Connecting a Domain Purchased Elsewhere
Explains how domain connections work on Wix and what to expect when your DNS moves away from Wix to Namecheap or another registrar.
🔗 Connecting a Domain Purchased Elsewhere
Namecheap: How to Connect a Domain to Ezoic
Shows the exact steps for updating nameservers in Namecheap once Ezoic provides the new values. This is the step that activates full Ezoic integration.
Ezoic: How to Change Name Servers at Namecheap
Ezoic’s official Namecheap nameserver guide, covering setup, DNS verification, propagation behavior, and common mistakes to avoid.
🔗 Changing Nameservers at Namecheap
⪢ Ezoic Support and Community
Ezoic Support Center
The main help portal where you can search guides, documentation, and official troubleshooting steps.
Ezoic Community Forum
A peer support forum where you can read common issues, ask questions, and get responses from Ezoic staff and other publishers.
⪢ Troubleshooting Why Ads Are Not Showing
Why Aren’t Ads Showing on My Site?
Covers the most common reasons ads fail to appear, including caching, integration, propagation delays, and placeholder issues.
⪢ Ezoic Integration Methods
JavaScript Standalone Integration (Non-WordPress Sites)
Useful to understand why the JS method loads the library but still fails on Wix due to sandboxing and DOM protection.
🔗 Javascript Integration for non-wordpress sites
Hybrid Integration Guide
Explains how Hybrid is supposed to work in normal environments. Helpful for understanding why it fails inside Wix’s iframe system.
Ezoic WordPress Plugin JavaScript Integration Guide
Not for Wix users, but useful to compare how flexible Ezoic’s integration is on platforms that allow direct DOM access.
🔗 WordPress Plugin Javascript Guide
Cloudflare Integration Guide
Explains an integration method often recommended for non-Wix websites. Wix does not support this approach.
🔗 Cloudflare Integration Guide
⪢ Ezoic Documentation
Ezoic Ads: Getting Started Documentation
A full overview of Ezoic Ads and tools. Helpful once your nameserver integration is complete and you want to start fine-tuning.
Frequently Asked Questions About Ezoic + Wix Integration
Why didn’t Ezoic work on my Wix site originally?
Because Wix wraps all custom HTML in sandboxed iframes and does not allow nameserver changes.
Hybrid Integration and JavaScript Integration simply cannot function as designed on Wix’s infrastructure. Ezoic cannot access your DOM, cannot read placeholders, and cannot inject ad logic reliably.
The problem wasn’t you. It was Wix’s environment.
Do I really need to transfer my domain away from Wix?
If you want Ezoic to function properly, then the answer is yes. Wix-owned domains block nameserver changes, and nameserver integration is the only method that fully enables:
✔ Ad Tester
✔ Chrome Extension
✔ Placeholder injection
✔ Proper caching
✔ Revenue optimisation
Once your domain is hosted at Namecheap (or any third-party registrar), everything suddenly works.
How long does DNS propagation actually take?
Anywhere from 20 minutes to 12 hours, sometimes longer.
During propagation, you may see:
“Domain not connected” messages
Your wixsite.com fallback page
Your homepage loading but subpages failing
HTTPS errors
Mobile loading before desktop
This is normal. Do not touch anything while propagation is in progress.
Why does Wix say “domain not connected”?
Because Wix temporarily loses control of your DNS once you move to Namecheap.
Wix shows this message automatically—even when nothing is wrong. The message disappears once:
Your DNS has propagated
Namecheap + Ezoic nameservers are fully active
Ignore these warnings unless they persist after propagation is complete.
Why was the nameserver link hidden in Ezoic?
Ezoic only displays the nameserver integration panel when your account passes several internal checks. For Wix users, this often requires:
Removing the JavaScript integration
Clearing old placeholder scripts
Using the chatbot to request “nameserver integration link”
Completing site review/approval
Once unlocked, it appears under:
Settings → Connection → Nameservers
Should I remove the Ezoic JavaScript code from the Wix head section?
Yes, but only after Cloud integration is active.
Once your dashboard shows: Integrated Cloud
…the script in your Wix <head> is no longer needed and may cause conflicts or duplicate calls.
Remove it through:
Wix → Settings → Custom Code → Head Section
Do I still need placeholders in my blog posts?
No. Do not use manual Wix HTML boxes for placeholders—they will never work.
Nameserver integration and the Chrome Extension handle all placeholder logic automatically, without you editing a single post.
Why isn’t the Ezoic Chrome Extension connecting?
The extension only connects when:
Your nameservers are active
Ezoic recognises your domain as fully integrated
The system has mapped your templates
Before nameserver integration, the extension always says “Not connected,” even if everything looks fine in the dashboard.
I already inserted hundreds of placeholders manually. What now?
You can ignore them or remove them over time. Since they were placed inside Wix iframes, they were never functional. Ezoic’s server-side injection replaces them entirely. No further work needed.
When should I expect ads to actually appear?
Most users see their first ads within 1–6 hours of nameserver activation.
But full ad layouts require several phases:
CDN takeover
Script injection
Crawling
Placeholder mapping
Testing
Optimisation
Your timeline section explains this in detail.
What if ads still don’t show after 24 hours?
Then check these three things:
The dashboard shows Integrated – Cloud
The Chrome Extension shows "Connected."
Your domain resolves to Ezoic nameservers using a DNS checker
If all three are correct and there are still no ads, contact Ezoic support via the chatbot and request:
“Manual site refresh—ads not appearing after integration.”
Can I stay on Wix and still use Ezoic?
Yes, you can keep building your site with Wix.
But your domain must be hosted somewhere that allows nameserver changes:
✔ Namecheap
✔ GoDaddy
✔ Cloudflare
✔ Google Domains (legacy)
You are not leaving Wix as a platform; you are leaving Wix as a registrar.
Can I move my domain back to Wix later?
Technically yes, but not recommended.
Wix domains will once again:
Block nameserver changes
Break Ezoic integration
Force you back to JS-only mode
Reduce your RPM potential
Stay with a neutral registrar for long-term flexibility.
Does this guide apply if my domain is already with Namecheap or GoDaddy?
If your domain was never purchased through Wix, you can skip the domain transfer entirely.
You can move straight to:
✔ Updating nameservers
✔ Verifying DNS
✔ Activating Cloud integration
✔ Using the Chrome Extension
This guide is specifically for creators who bought their domain through Wix and hit the unique barriers that come with it.
Get in Touch
Get in Touch If you have questions about setting up Ezoic on Wix or want help improving your website performance, we’re always happy to chat.
📩 Email us at: [email protected]
Or visit our Media & Partnerships page if you're interested in working together. If you'd like a more casual, more assertive, or more creator-focused tone, I can switch it.
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