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This poem forms part of my Aftermath collection, poetry written after meeting Jenn, where love, reflection, and emotional clarity began to replace chaos. When I met Jenn, not only did I find true, epic love, but I was also met with an incredible dose of inspiration, creativity, and energy. It was in full force when we met, and it is just as strong now, manifesting in our art and our reality! This piece takes us back to the beginning, as we were crossing continents to see each other at every opportunity. Many nights we spent together, and many nights we spent apart. I wrote this after an evening walk alone, amid a very empty feeling after Jenn had flown back to Canada. The distance was tough, but tough moments make you stronger, and this was no different. "Distance is not for the fearful, it is for the bold. It’s for those who are willing to spend a lot of time alone in exchange for a little time with the one they love. It’s for those knowing a good thing when they see it, even if they don’t see it nearly enough." - Meghan Daum Thankfully for us, the 'distance' only lasted for 6 months before I packed up and left England behind for Canada. It worked out amazingly well, given that 3 months after my arrival, the country shut down due to Covid-19. I am so glad I was there when it happened because it was a good 12 months before they reopened the borders again! The Force was with us from the moment Jenn joined my poetry live on Instagram and sent me her poetry. We felt a tether and a connection immediately. That tether stretched not just from Canada to the UK but across previous lifetimes too! More on that in another post! It was all just part of the plan falling into place. A love greater than we even knew at the time. But we knew that we were meant to be together, and we knew this was the right moment, the right place, and the right time. Our love has been thriving ever since... The Force remains as strong as ever! The Force Born on a continent So far away Distance no match The force came our way It rode the tides Through stormy seas Under cloudy skies It found the cliffs Of our distant shores It climbed with no harness As it made it to land The force grew stronger As it searched for our hands When it made it to us It knew what it must What it must be Between you and me The force found us Through our poetry It gave us the key To know what to see We delved into our screens With unanimous security No apprehension Or insecurity We always knew The force was there Bringing us closer With vision and flair Ocean's divide Yet love flies There is no chance Or reason why I am yours You are mine Was always coming This is our time A single rhythm A passion A schism A moment written All is forgiven Unfurling the ribbon This present is a given The gift to our hand I finally understand An effervescent plan Because it can Our moment rises The gap closes A coming together We are chosen Reach for the stars Is not the phrase The stars came to us With our patience paid Sadness gone Our pasts laid Future set We are here to stay The sun has risen A new horizon It will never set In our infinite vision Distance no match There was never a catch Only the fact We were due to attach Fusing our souls Conjoining our goals Sharing our spirit Becoming one whole A force to be reckoned with It found its home We are the force And this is our tone © Leon Gregori 2026 The Force isn’t just about love; it’s about destiny, creativity, and the inexplicable tether that brings two souls together. For Jenn and me, poetry was our introduction, but love was our ultimate bond. ⪢ Explore the Aftermath collection Discover more poems written after meeting Jenn. My reflections on love, connection, creativity, and emotional clarity. → View all Aftermath poems More From Leon Rise Reimagine love in Rise. Explore the transformative journey of love as an ascent to new heights, breaking free from the gravity of past hurts. About Leon Gregori I've been writing poetry since my mid-teens and find it natural to express myself through words. My long-form content focuses on themes of heartbreak and life. Poetry Resources

This poem forms part of my Out of the Shadows collection. It was written before I met Jenn and is shaped by searching, heartbreak, identity, and survival. The Game is a reflective piece from Chapter 6, Reborn. It explores the cyclical nature of modern life—eat, work, sleep, repeat—and how this relentless rhythm has shaped our humanity. Written after a long, exhausting day at work, it’s a poem born from the question many of us ask: 'Why am I doing this every day?' "Life is really simple, but we insist on making it complicated." -Confucius For me, The Game is about questioning the systems we’ve built around us. It challenges the pursuit of material success at the expense of our souls and asks whether we’re truly living—or just playing along. The Game This life Our affliction Inhale it like addiction Our distinction Our reason It sets us all apart Different seasons Lands and kingdoms Association Relations Loyalty Respect It pulls us all apart Strangers rule us Whilst money blinds us Beats us down Controlled all around Lifeless Soulless Conscience not making a sound Love defines us Our spirit and our souls Our bodies and our minds Benefit in kind But our desires stretch us Can drive us crazy People like dominoes Our hearts doing the rounds We are superstitious Suspicious Ridiculous At times It's fictitious We are fortuitous To make it through at times Honesty Reminds us Of how we show and tell And it's torturous Tumultuous Binds us under its spell And just like a bell It jars us Disciplines us right Because try as we might Our only fight Is hindsight That's right All we get is hindsight It's not right But it's how we learn Because honesty and loyalty Only gets us burned So as we turn It becomes our blindside We learn to ignore And on it goes on This world we create We're regardless We are relentless Our pursuit of happiness Remorseless So release the stress Put to the test The desire to achieve Soulfulness The dream Less the mess No need to impress Happiness The extreme But the reality Is meaningless Mostly nothingness Emptiness Loneliness It cuts deep inside So in our pursuit In this desperate race We step on others Just to save face We try to deny it With rigour and valour But truth be told We know our true colors What will we do What we will hide How desperate we are To jump from this ride Complex souls We each are Our morals and ethics So so afar We try to hide it We try to agree But we all know that We all can't see So somewhere out there Something must be Must have a plan For all and me This life Our affliction This addiction It holds us We live for each day No matter what We might say We still get up Ready to play This game And we do Each one of you It's our reason Distinction It sets us all apart So no rhyme And no reason We are who we are We humans are a legion An army Of war Drowning in our sorrows Living in the burrows Sinking And sinning But living for tomorrow © Leon Gregori 2026 Do you ever feel trapped by the cycle of modern life? What do you think it takes to break free and live with more purpose? Share your thoughts in the comments below. ⪢ Explore the Out of the Shadows collection Read more poems from an earlier era of writing shaped by searching, heartbreak, identity, and survival. → View all Out of the Shadows poems More From Leon Conscience Explore the inner workings of the conscience. Delve into the balance between morality, instinct, and self-awareness captured through poetry. About Leon Gregori I've been writing poetry since my mid-teens and find it natural to express myself through words. My long-form content focuses on themes of heartbreak and life. Poetry Resources

This poem forms part of my Aftermath collection, poetry written after meeting Jenn, where love, reflection, and emotional clarity began to replace chaos. Do we 'fall' in love or 'rise' to love? That is the question! Falling often feels negative, literally tied to bruises and pain from the impact. But with true love, like what Jenn and I are so blessed to have found, the experience is transformative. It’s about rising to new levels, together. It was a revelation moment when it seemed like a lightbulb was shining just above my head. I realized that I had been getting it wrong all along. I thought of all of the times I had encountered love, recalling sayings like 'fallen in love' and 'falling in love.' At this moment, I thought, why should love be subjected to gravity? Why would I fall when I should be going up? So I did what I often do in these situations; I grabbed my phone and wrote a poem about it. As one does! Rise The first time our eyes met I knew you were the one Live Life love You are the epitome of fun The moment we met You had my highest regard Damn I fell for you And I fell hard Yet why do we say that ‘I fell for you’ Does ‘falling' end in blissful happiness? Soulful struts and fire and glory Electric connection Energy flying Tingles and sensation Without even trying Is 'falling’ infinite Or does gravity rule? Or do you catch me Before I truly fall? I like the idea Of you catching me For you protect and nurture Nourish and enrich I have always felt safer In the comfort of your arms But I think I shall change it This phrase has to go Maybe in the past I can say I have ‘fallen’ Many a moment I felt my calling I thought I knew The power of love Relationships came And I ‘fell’ Lessons learnt though Can't you tell? Many times I ‘fell’ hard And in hindsight, I see That the effective reality Was that I could never get up After my ‘fall’ I was always stuck It almost sounds negative Wouldn't you agree? If the 'fall' is not broken Caught or cushioned Only bruises form The foundation built On a base of pain I never want to feel that Ever again So with you, my dear My heart My joy I have not ‘fallen’ No no no I have RISEN This is the opposite The spectrum stretched The 'normal’ reversed Carved and etched Spun on a dime You are my rocket Blasted into the Universe There is NO gravity Just weightless endlessness Floating amongst stars With love as our oxygen This Galaxy of us Will never end This moment in time I rose from the ashes Soared through the sky Dove into the spark The twinkle in your eye Higher heights Limitless love The Galaxy and beyond There is no wake-up Just dreams Onboard This love express Endless flight Stunning impress Even with turbulence I am not shaken Merely stoked My heart is already taken High above My only station For I only look up I no longer look down There are no stops There is no ground © Leon Gregori 2026 For me, Rise is a celebration of love as a source of strength and elevation. It’s about breaking free from the gravitational pull of past hurts and choosing to soar with someone who lifts you. What do you think? Do you prefer the idea of 'falling' or 'rising' in love? Share your thoughts in the comments below! ⪢ Explore the Aftermath collection Discover more poems written after meeting Jenn. My reflections on love, connection, creativity, and emotional clarity. → View all Aftermath poems More From Leon Fusion Fusion explores the way love rebuilds us, piece by piece. A reflection of how, even in moments of chaos or darkness, love can be the lasting light we need. About Leon Gregori I've been writing poetry since my mid-teens and find it natural to express myself through words. My long-form content focuses on themes of heartbreak and life. Poetry Resources

This poem forms part of my Aftermath collection, poetry written after meeting Jenn, where love, reflection, and emotional clarity began to replace chaos. Sadness can feel like an overwhelming force, consuming and unrelenting. But as a poet and creator, I see it as a canvas—a space to pour emotion, process pain, and create meaning. The Artist reflects my journey through those dark moments, painting feelings from the canvas of my mind. We are all artists, painting our lives upon the canvas of reality. Mix the colors your own way and apply emotion liberally. Don't be afraid to let your brushstrokes show, and above all else, make sure your art has soul - Cristen Rodgers The Artist Sitting Surmising My mind is frightening Like a belt tightening Around my neck This isn't exciting There isn't any lighting The sadness is coming I feel like running Yet the dark is cunning My legs are heavy Like bricks on my feet I guess I'm going nowhere So it is time to meet The internal motors That spark and clash Rip and smash Here is my interpretation My deepest sensation My lungs are heavy There is no challenge And no expectation I sense I know why I keep feeling this way How I look to avoid The hardest thing I've ever had to do To lose my feelings Of love for you I've longed for what we had Dreamt of good and bad My heart goes begging I lusted for the emotion Desired the commotion The feelings that inspired That dizziness Isn't painless It's the torture of my heart Like an art This love It messed with my insides Like a tray of paint Mixed up and colourful Reds, greys, and yellows Blues and greens The joyous wonder The darkening screams All those hopes Laid to waste Time to be emptied Gone is the taste The potential The drama All things karma My spirits dampen As my heart fades to black The artist has left us Our canvas unfinished The picture is open But thought has diminished Printed forever We will no longer be Our pitch cut off From reaching its ending And whilst I think of this My heart is so torn It feels like my tapestry Just stopped in its tracks And the painting is there The structure and foundation But the sky is unfinished And the house is half built Like a bankrupt fighter It leaves much to be desired Everything it hoped for Deep in the mire The mess is clear The solution is not so The artist behind the painting Where did he go And so there we are Left unfinished The applicators broken There is no more to write Or paint Or glow Or reach its potential Just no And hard memories are plentiful The only hope now Is for a brand-new canvas To manifest itself Be born from life's atlas The world is still here Despite all my fears I must top up my ink Empty my tears Refill my pots Regain my strength If I can do that I can make more sense This sadness has owned me Thrown off my game I have to release this Or forever stay the same © Leon Gregori 2026 How do you process sadness or loss? Do you turn to creativity, or do you find solace in other ways? I’d love to hear your reflections in the comments! ⪢ Explore the Aftermath collection Discover more poems written after meeting Jenn. My reflections on love, connection, creativity, and emotional clarity. → View all Aftermath poems More From Leon The Game This thought piece tackles the cyclical nature of repetitive modern life, eat, work, sleep, repeat, and how this relentless rhythm has shaped our humanity. About Leon Gregori I've been writing poetry since my mid-teens and find it natural to express myself through words. My long-form content focuses on themes of heartbreak and life. Poetry Resources

This poem forms part of my Out of the Shadows collection. It was written before I met Jenn and is shaped by searching, heartbreak, identity, and survival. Have you ever looked at the marvels of ancient civilizations and wondered, ‘How did they do it?’ From the precision of the pyramids to the cosmic alignment of ancient wells, our ancestors achieved feats that still leave us in awe. But have we, in the age of technology, lost something profound in ourselves? These questions form the core of De-evolution—a reflection on humanity’s journey, our potential, and the powers within us. All the while I marvel at the brilliance of our ancestors and all they achieved, from the Sumerians to the Egyptians and all of the other civilizations that have advanced humanity. How did they achieve the things they did? Did they have help from the outside? Or did they tap into their INSIDE and use abilities we don't even know we have? Jenn and I have talked at length many times about these so-called 'abilities.' From manifestation to energy to vibes, there are just so many ways we can change our realities without any dependence on others. We are fooled into the notion that we need our governments and society to flourish, but the truth is that as a collective, we favor the few on behalf of the many. Yet there is something that can change the game. Something innate inside of us that, once tapped into, can LITERALLY change, shape, and mold our lives into whatever we desire. Now THAT is something that the 'few' have learned how to suppress in us. From the outside! The Baalbek Stone [Photo credit - middleeasteye.net ] Is it possible to carve, lift, and shift a giant rock that weighs 300 tonnes like at Baalbek (Lebanon) as part of a construction project? Thousands of years ago? Could it be possible? Maybe the question is not HOW they moved it. More like why. For example, 3000 years ago, people constructed a well at Santa Cristina that is aligned with a solar event that occurs once every 18 and a half years. The Santa Cristina Well, Sardinia, Italy When the moon is at its highest point in orbit, it does so directly above this place, shining through a 2 ft hole to illuminate a perfectly cylindrical well into a glowing white magical chamber. There are so many questions attached to the reasons this place exists, but back to my point. Like damn, they were using their MINDS to do all this stuff I could barely even do in my dreams. I can just about remember my PIN, and that's only 4 digits! Me? Move a rock? Manifest my desires? Somehow figure out how to build a place that could do who knows what? Well, that's a fantasy, a movie, a pipe dream. So they say. But perhaps there was once a time when these powers were unimpeded... Life begets life. Energy becomes energy. It is by spending oneself that one becomes rich - Sarah Bernhardt So this piece is about the connection to our past, our connection with technology today, and how we can change our realities in the future. We have the power within us, and even if modern living does not encourage that, we can still find it if we search deeply enough! I hope you enjoy the read! De-Evolution Egyptians, Mayans The great civilizations Way back when Way back then Out of nowhere (Relatively) They start building pyramids (Literally) Moving gargantuan stones and rocks Calculating Maths And clocks Precise measurements Pinpoint precision Feats of engineering Innate intuition They changed the face Of humanity They set the bar Of who we are to be Prosperity Art Society Begin Build Legacy A beacon A light Of what we could become Planet masters The best, bar none With no tech, they mastered this No help They started this Or maybe Who knows Hieroglyphs We know We've studied And wondered Marveled Reveled To this day we visit Their stunning legacy And so what next for us This new humanity What is next What shall we see Well, I guess the Egyptians Were the spark They were the start We learned And built Enhanced their teachings We built new empires Brilliant and fleeting For bad or worse For good or better We learned from their laws We still write their letters But for us Now maybe The de-evolution has begun For way back when Some dude pops up and says Hey Let's build a pyramid That will take over a thousand years Untold wealth Staggering masses of humanity Tremendously incredible engineering And a future-proof structural integrity For all of humanity To reveal and see Now I wonder What is meant to be Are we now losing our abilities Enslaved to technology Is this digital world The future story For have we left behind Our powers to compute In our minds, with no assistance Have we now embraced a time Where 'virtual' has no resistance Is this our new Shared existence AI is aligned And will only get stronger And the thoughts that we once thought Get less and less With less need to compute There is less need to think An even lesser need To use pen and ink So transfer your thoughts To the online device Free your mind From those stresses and vice Let the screen takeover This mini-computer It is what we need We need it the most So with my free mind I remembered to see A time I remember Of how it used to be Before the internet, you see We had no ability To be connected In any way I remember payphones Was the only way You would remember phone numbers Like it was your last day For you had to memorize To check in or seek help 11-digit numbers Etched into mind Now tech came along And freed that mind Tech came along Oh so kind And the friendly tech Can store and replace The friendly tech Can copy and paste Now I can't even remember A four-digit code That comes on a drop-down To be entered below I copy and paste For fear of forgetting And getting it wrong So I guess in some ways We have We have devolved Numbed down Just a little Subservient to our master Not the government But the tech pastors Preaching their desires Playing their worth We evolved out of nowhere Got whacked with the intelligent stick Time to pass on the baton We have run our race Let the tech takeover And take our place © Leon Gregori 2026 I believe we have powers beyond our wildest dreams that are vulnerable to being suppressed and dumbed down. I know that is no groundbreaking notion, but that's where the poem went towards the end! Tech, fluoride, haircuts, food, and water... so many channels into us that can dampen our powers (so I am told). Yet I have come to truly believe in manifestation and positive energy, and I genuinely feel desires coming into being every day. I am no expert, and I credit these discoveries entirely to Jenn! I love her even more (if that were possible) for it. Learning to understand is the translation for POTENTIAL. Potential, because every moment has potential. I should have the desire to activate and uncover it. The process is only hard until it isn't! To this day, I often struggle to believe I have the life I do. Waking up to new vibes every day with the love of my life is a path I imagined in the far reaches of my mind when I was younger. A place like the Wizard of Oz, walking hand in hand with my true love down some sort of yellow brick road with birds fluttering and crisscrossing above our heads as the clouds part to reveal a rainbow! That was some dream, but now it IS my reality with Jenn, and what's more, our traveling and path IS the yellow brick road! The more we reduce ourselves to machines in the lower things, the more force we shall set free to use in the higher - Anna C Brackett What do you think? Have we traded too much of our humanity for modern convenience, or does technology simply amplify what’s already within us? ⪢ Explore the Out of the Shadows collection Read more poems from an earlier era of writing shaped by searching, heartbreak, identity, and survival. → View all Out of the Shadows poems More From Leon Conscience Explore the inner workings of the conscience. Delve into the balance between morality, instinct, and self-awareness captured through poetry. About Leon Gregori I've been writing poetry since my mid-teens and find it natural to express myself through words. My long-form content focuses on themes of heartbreak and life. Poetry Resources

This poem forms part of my Aftermath collection, poetry written after meeting Jenn, where love, reflection, and emotional clarity began to replace chaos. In June 2020, Jenn gave me one of the most unforgettable birthday surprises of my life: an all-expenses-paid weekend at a 5-star hotel in Montreal. From incredible food to countless moments of laughter and love, it was a celebration that I will never forget. Inspired by that weekend, I wrote What She Means to Me as a tribute to her, to us, and to the love we share. It was a special surprise, and I will never forget it. I can only hope my words can do justice to the love I feel, for the love we have, and the love we will have forevermore! Sorry for the sap, but I can't help it! Jenn in Cyprus, where we got engaged! "The only thing we never get enough of is love; and the only thing we never give enough of is love." - Henry Miller These words perfectly encapsulate how I feel about Jenn and our journey together! What She Means To Me Tell my brain No refrain Can’t strain Our domain This is my aim No need to explain She brings me fame Bells and whistles Sparkling and glistening Always listening My sign My symbol She even has crystals Sprinkles and sparkles Her berth is my castle Energy Synergy The things she does to me For me With me She holds me tight Treats me right Every day And long through the night The shadows are cast Far far away We are taken Now is our play Here to stay This is our way Mainstay Each way Anyway Both ways Today For many years And years beyond Will speak these words Our darkness gone Only light Shall shine here now Erase these creases No furrowed brow Our essence is phenomenal Partners complete There is no past That can compete © Leon Gregori 2026 Have you ever felt this way about someone? I certainly hope so! ⪢ Explore the Aftermath collection Discover more poems written after meeting Jenn. My reflections on love, connection, creativity, and emotional clarity. → View all Aftermath poems More From Leon Rise: Redefining Falling in Love Reimagine love in Rise. Explore the transformative journey of love as an ascent to new heights, breaking free from the gravity of past hurts. About Leon Gregori I've been writing poetry since my mid-teens and find it natural to express myself through words. My long-form content focuses on themes of heartbreak and life. Poetry Resources

Who else remembers the old magazines that promised you could learn how to lose 15 pounds in 5 days, become sexier in 5 days, cook a meal to his heart, and all the old-school how-tos that were aimed at superficialities (and for women to be ‘better’ for men)!? I certainly do. And who else tried and failed and felt like a failure because of it? Don’t be superficial. Don’t believe everything you read. And don’t judge a book by its cover! Search for truth, depth, and meaning in all things. Use your judgment and trust your intuition. Step into your power, but don’t abuse it. Glossy Written in February 2015 by Jennifer David She learns how to become a cook How to become a runner Promises on how to become a better lover All from skimming the cover... She falls for it She tumbles Stumbling on the shoestrings Of her sneakers That, in reality, just makes her meeker And shall I even say bleaker? Like a beacon of society that says Here I am... Look at me… I take notice I read the cover She takes all of the quizzes And wonders why Reality fizzes In comparison To the predictions She flips the pages Creating rage inside her Tormented with confusing desire For the quick fixes Creating instantly airbrushed wounds On her soul NO QUIZ NO TEST NO COMPARISON TO THE REST Will reassure her Of her Reassure her Of the beauty that radiates inside her Not created from airbrushed strokes Or trite words from know-it-all folks It’s the discovery she must find Inside her own mind And let go Of the societal precedent she knows To exude the light And fight for the plight Of discovering who she is Because no cover can truly Teach you to be a better lover Or to put others' needs before your own And if you claim you can attain It all starts with skimming the cover You need to discover The true meaning Of depth © Jennifer David 2026 Thank you for reading and your continued support! Please leave a like or comment if you enjoyed this piece, and let me know your thoughts on this subject... Have you ever felt similar pressures? If so, how have you dealt with them? More from Jenn Grey Hair Blog Follow an empowering journey of going grey and choosing authenticity over approval. A celebration of aging boldly and embracing the silver within. About Jennifer David Writer, traveler, coach, and voice behind “A Broad Perspective.” Explore her journey through grey hair, self-expression, full-time travel, and radical authenticity. Poetry Resources

Instagram has been my creative home for six years. I joined in late 2019 with one purpose: to share and promote my poetry book, Out of the Shadows. I’d never used Instagram before, and in those early days, it felt simple, rewarding, and exciting. But after six years, thousands of posts, experiments with new features, and building entire communities through poetry and travel, I can honestly say this: Instagram doesn’t feel like the same app anymore. And it’s fair to ask the question many creators are quietly whispering—is Instagram dying? In this post, I share my raw experience, from the early days of growth and community to today’s struggles with reach, reward, and burnout. You’ll see how the platform has shifted, why so many feel it’s in decline, and whether Instagram is still the place to be for creators. In This Post... ● The Early Days ● The Shift ● Engagement Collapse ● Effort vs Reward ● Business Value See More... ● Community and Connection ● Where Is Instagram Heading? ● So, Is Instagram Dying? ● Poll ● FAQ ● Social Media Resources The Early Days: Clean, Simple, Rewarding When I first started, Instagram felt like a breath of fresh air. I’d post poetry pieces—sometimes single-image posts, sometimes a carousel with a longer poem. I’d write thoughtful captions explaining why I wrote the piece or how I was feeling. And it worked. People saw it, liked it, commented, followed, and supported it. There was a strong sense of community and reciprocity—if you engaged with someone’s work, they engaged back. It didn’t feel transactional; it felt like a digital neighborhood. Even the features were clean and straightforward. Stories came along, and while I struggled to know exactly what to put there at the beginning, they eventually gave me another way to connect. Reach was strong. Growth felt organic. There was a clear reward for effort. That reward has all but disappeared today. The Shift: Reels, Algorithms, and Pay-to-Play When Reels first appeared, I was excited. I was in Canada during lockdown, experimenting with adding text, music, and creative edits. It felt fresh. Reels were fun, and they delivered real visibility. But then the shift happened. Reach was slowly squeezed. Suddenly, posts came with constant prompts: Boost this post, pay $2, and get 1,000 more views. The platform started to feel less like a creative playground and more like a pay-to-play system. Reels also turned stale. Instead of original content, the feed became full of recycled trends, identical hooks, and endless “how to grow on Instagram” coaches trying to sell you something. The variety and creativity drained away, replaced by an endless scroll of sameness. Meanwhile, the algorithm became more punishing. Like one random cat video, and your feed is cats forever. Genuine engagement turned into algorithmic signals, which made people hesitant to interact at all. And then there are the bugs. The app constantly shifts, features break, posts upload blurry, and captions vanish. Buttons move every week, features appear on one account but not another, and half the new tools nobody asked for. Instagram is trying to be everything at once—video app, shopping app, AI app—and it’s failing at all of them. Engagement Collapse: The Community Disappears One of the clearest signs that Instagram is dying is the collapse of engagement. Four or five years ago, gaining followers was a natural process. You’d find someone new, like a few posts, maybe leave a comment, and they’d come back to support you. A like was a like, not a trap for your Explore feed. Today, engagement feels hollow. Likes and comments have dropped. The sense of community is gone. People are hesitant to engage for fear of what it will do to their algorithm. Loyal followers often don’t see your posts at all. Scroll your feed, and it’s almost entirely people you don’t follow. The “Following” tab, which should fix that, just shows you five posts from the same account before you give up. Stories get buried, too, and if you post more than one in 24 hours, the reach is limited. Even the “friends feed” is hidden behind taps that most people don’t know exist. As a result, Instagram feels more like a content dump than a community. Effort vs Reward: A Losing Game Creating content today takes far more time and energy than it used to. Editing tools are complex, polished videos are expected, and you’re constantly second-guessing. Is the hook right? Did I use trending audio? Should I post at 7 p.m.? Will the algorithm punish me for posting a blog link? You can spend hours putting together something thoughtful and beautiful, only for it to reach 1% of your followers. And even if one thing does perform well, it likely won’t work the second or third time. There’s no consistency, no predictability, and no reward. Instagram has turned into a job without pay. Instead of being a space to share your creativity, it demands that you serve the algorithm first. Business Value: From Weak to Almost Worthless For creators and businesses, Instagram’s value has dropped dramatically. Links in stories tank reach. Promotional posts rarely get seen. Instagram shopping was buggy and has largely been retired. And unlike platforms like Pinterest, which actively drive traffic to blogs and websites, Instagram keeps people locked inside the app. For me personally, Instagram has never been a reliable driver of clicks or conversions. It was slightly better years ago, but today it’s almost worthless as a business tool. You can post all the polished content you like, but if nobody sees it, what’s the point? Community and Connection: From Heart to Hollow The saddest part of Instagram’s decline is the loss of genuine community. Back when Jenn and I ran Closer Lives Poetry, we built a community of over 5,000 people who engaged with prompts, joined live readings, and supported each other’s work. Our hashtag of the same name has over 35,000 submissions. We didn’t have half the features Instagram has now, but it worked. People cared. Now, those features exist in abundance with collabs, interactive stickers, DMs, and group chats, but the soul has gone. Engagement limits, fear of being flagged for “too many actions,” and a flood of bots have pushed people away from authentic interaction. What’s left feels more like silence than conversation. Where Is Instagram Heading? To me, it doesn’t feel like Instagram knows where it’s going. It’s trying to compete with TikTok, YouTube, Pinterest, and even shopping apps, but in doing so, it’s lost its identity. On my phone, I have three different Instagram accounts, and each one looks different. Different buttons, fonts, and features. It’s fragmented, buggy, and inconsistent. The only thing creators consistently ask for is reach. Look at the comments under any post from Instagram’s CEO, Adam Mosseri—it’s the same chorus every time: We just want our followers to see our posts. Until that changes, in my opinion, the platform will continue to decline. TikTok thrives because it rewards people. Whether or not those millions of views translate into long-term followers, the dopamine hit of visibility keeps people posting. Instagram has stripped away that reward, leaving creators drained and disengaged. So, Is Instagram Dying? For me, the answer is yes, at least in the spirit of what it once was. Instagram used to be fun, creative, and rewarding. Today it’s cluttered, buggy, unrewarding, and exhausting. Unless you’re one of the tiny percentage of monetized creators, the app feels like a job without benefits. Could it be saved? Maybe. Fix the bugs. Simplify the interface. Stop chasing every other platform. And most importantly, give creators back their reach. Until then, Instagram will remain what it feels like today: an app in decline, a platform that lost its purpose, and a place where too many creators have stopped asking, "What should I post next?” and started asking, "Why bother posting at all?” Poll FAQ: Is Instagram Dying? Why has Instagram engagement dropped so much? Because the algorithm has evolved to prioritize content discovery over connection. Reels reach strangers, not followers, and regular posts often reach less than 1–2% of your audience. Likes and comments have become algorithmic triggers instead of genuine interactions. Most creators aren’t being shadowbanned—they’re just not being surfaced. Has Instagram become pay-to-play? In many ways, yes. Boost prompts and paid reach options appear on almost every post now, and the platform increasingly rewards accounts that advertise. Organic reach has plummeted, leaving smaller creators feeling invisible unless they spend to compete. Why does Instagram feel less creative than it used to? Because creativity is being replaced by performance. When creators are forced to follow trends, hooks, and formulas to be seen, spontaneity and individuality vanish. What used to be a creative outlet now feels like content production for an algorithm. Is Instagram still useful for businesses or bloggers? Not like it used to be. The lack of link visibility and external clicks makes it difficult for creators to drive traffic or conversions. Even Story links tank reach. Platforms like Pinterest or TikTok are now stronger for discovery and blog traffic than Instagram ever was. What happened to the community on Instagram? Community was replaced by consumption. Features like Stories and Reels turned Instagram into an entertainment feed rather than a social network. Users hesitate to comment or like because one action can reshape their algorithm. The sense of mutual support—what once made Instagram special—is almost gone. Is Instagram really dying, or just changing? It depends on who you ask. For brands and trend-based accounts, it’s still useful. But for creators who built their followings through photography, art, writing, or storytelling, it’s largely unrecognizable. Instagram isn’t dying because people left—it’s dying because people stopped caring. Can creators still succeed on Instagram? Yes, but not in the same way. Success now requires structure more than spontaneity: organizing ideas, setting posting schedules, and defining purpose. It’s less about virality and more about personal clarity—knowing why you post, not just what. What would it take for Instagram to feel alive again? Three things: reward, simplicity, and stability. Bring back Reach, clean up the bugs, and stop overcomplicating the app. Most creators don’t want new features—they just want to feel seen again. Social Media Resources

If you are like me and have been using Instagram for a while, then you probably know all about 'cleaning house.' As in tidying up that following list, which, let's face it, can get out of hand at times. Again, like me, you may have fallen foul of Instagram's notorious 'guidelines' and been put in Insta Jail for too many actions (having to check if someone is following back is an extra tap, for example). Indeed, you may also have been me, heart in mouth and all, when IG detected a third-party app being used and stopped me from logging in entirely. Threatening to disable the account permanently and so on. Yep. That went south real quick. Which brings me very nicely to the purpose of this article. I know the struggle is real; many users often dread managing their followers and following lists, especially if trying to identify accounts that don’t follow back. Instagram does the bare minimum to help you with this, although they do have a nugget of a feature that will get you there in six easy steps with some help from our good old friends at ChatGPT. In This Post... ● Introduction ● Risks of Third-Party Apps ● Why This Method is Safe ● The 6-Step Process ● Tips for Long-Term See More... ● FAQ ● Any Other Questions? ● Social Media Resources Introduction to this Guide Instagram numbers/stats hold great importance for many users, particularly those looking to boost their follower count for increased engagement and online presence. I have totally been in the thick of a bulging community with healthy exposure, and I sure as heck know what follow-for-follow is and how quickly those numbers start piling up. Many turn to third-party apps for identifying FNFB (I'm not sure if I just made this up or not, but it means 'following, not following back'). Two years ago, I fell foul of this, admittedly not knowing it could cause a block, but eventually it did. Let's just say 24 days with no access to the 'gram and potentially losing everything you have on there does give one pause for thought. So yes, let's not do that! This guide will show you how to identify accounts not following you back safely—and without breaching those touchy Instagram community guidelines. It is perfectly within the rules and is super easy. You will have that list cleaned up in no time. Risks of Using Third-Party Apps With Instagram having been cracking down on third-party apps for some time now, users need to adopt secure methods to manage and monitor their follower connections effectively. This Instagram policy is designed to protect user privacy, banning unauthorized apps that gather user data. These apps pose risks, including ● Privacy breaches, as they often require login information. ● Account suspensions or restrictions. ● Potential for having your account disabled for guideline violations. It is important to note that even with the best of efforts, the Apple and Google app stores will still be brimming with a ton of apps offering to do this type of service. No matter how genuine they look, pilfered IG logo and all, don't touch them! Why This Method is Safe and Effective The method outlined here is compliant with Instagram’s guidelines since it relies on Instagram’s native data-download feature and manual analysis with ChatGPT, ensuring no breach of terms. It does require a little bit of effort once you have the data, but effectively, you are doing the same thing as one of those apps we keep not wanting to talk about. Overview of the Process Below is a brief overview of the easy six-step process we will be covering: ● Obtain your Instagram data, focusing on the 'followers' and 'following' lists. ● Import this data into a suitable analysis format. ● Utilize ChatGPT (or another AI; heck, you could even use Meta's) to detect differences between the two lists, pinpointing individuals who do not follow you back. ● Once you have your list, you can begin unfollowing. Step 1: Exporting Your Instagram Followers Data: Accessing Instagram’s Download Tool Instagram offers a data download tool where you can request a full export of your profile, including followers and following lists: ● Navigate to Settings > Your Activity > Account Center > Download Your Information. ● Select the preferred format (JSON for simplicity or HTML). ● Wait for Instagram to prepare the file; this usually takes a couple of minutes. Refresh the page, and you will notice the status change * Expand / Swipe for instructions Step 2: Downloading Your Data Files ● Download the file: Extract the compressed file to access the HTML files. IG does offer the option of downloading in JSON format, but it always seems to come in HTML anyway. ● Go to connections > followers_and_following Step 3: Converting Data for Easy Comparison If your data is in HTML format: ● Open in your browser window ● Highlight all [ctrl + a] and copy ● Paste into Excel (or another similar cell-based app) Step 4: Preparing the Data for Analysis ● Organize your lists to create two columns—Following and Followers. ● Check that the usernames are in a consistent format. ● Delete any unnecessary fields for a cleaner comparison. Step 5: Using ChatGPT to Compare Followers and Following Now that your data is ready, ChatGPT can cross-reference the two lists and give you the names of users not following back. Open ChatGPT and use specific prompts to identify discrepancies. ● Sample prompt: There are two lists in the attached file: 'followers' and 'following.' Compare and list users in 'following' who are not in 'followers.' Ignore the dates in the rows. ChatGPT will output a clean list of non-followers. Double-check ChatGPT’s results by reviewing a few names to ensure accuracy. Minor discrepancies may occur if usernames have changed or if there were any loading errors. Step 6: How to Unfollow Accounts Safely Once you have your list, you can use the search function on IG to visit the profiles you want to unfollow and do so individually. There is no automated process with this, so you just have to take the time. Maybe even just give the accounts a nudge if they are still active; in many cases, they might not realize they weren't following you. You will want to avoid rapid unfollowing to prevent temporary account restrictions. While Instagram has never officially put a number on action blocks, it is believed that anywhere between 200 and 300 actions in 24 hours could land you in hot water. That includes likes, shares, and saves, too. I would recommend unfollowing between 50 and 100 per day, and be wary of using repetitive actions to do so. It might take a while, but you would rather spend this time than go through the hell of your account being disabled. Believe me! Tips for Managing Your Followers List Long-Term Building a real fan base is super important to keep people interested in today's online world. It's not just about numbers; you've got to work on forming genuine connections. Taking the time to interact with your followers one-on-one is key. As they say, engagement is king. 'Empty follows' honestly does zero for your account, especially with an algorithm that changes the way the wind blows and is decidedly quite anti-social. These days, just following someone back, or indeed following them yourself first, is no given. In the end, genuine growth will only ever come from authentic connections. And if that does become your case, then doing the process in this article will probably be something you won't have to do again FAQ: Disabled Instagram Accounts Can I download my Instagram data anytime? Yes, Instagram’s download tool is available 24/7. Usually, requests are processed within a few minutes but can take up to 48 hours to become available. Is it safe to use ChatGPT (or another AI) for this process? Yes, ChatGPT analyzes data you input and does not access your accounts or store any private information. Are there limits to unfollowing users on Instagram? Yes, Instagram has limits to prevent spam. Avoid unfollowing large numbers at once to prevent restrictions. The general rule of thumb is to limit the total number of actions to no more than 200 per day. Bear in mind this includes likes, follows, and shares. Will this method show me new followers? No, this method only identifies accounts that you follow who do not follow you back. Can I use this method on a mobile device? Yes, the data files can be downloaded and uploaded through cloud storage to mobile-friendly applications. The data formatting part might be a little tricky on smaller screens, but once you have your list, you can use split-screen view to easily unfollow. Do professional accounts have better tools for tracking followers? Yes, professional accounts on Instagram offer basic engagement metrics, which may help gauge followers’ interaction with your profile. However, IG does not have any option to track unfollows. Any Other Questions? Hopefully, this post has given you all of the tools you need to clean your follower list safely. If you do have any other additional queries on points not covered here, however, you are more than welcome to get in touch. You can also check out our FAQ page for more Instagram-related questions. 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It's with a mix of emotions that we are stepping away from Etsy after two years. The platform offered a fantastic launchpad for our products. Still, after careful consideration and a heap of frustrations, we have decided to pursue a different path for our store, Closer Lives Emporium. In this post, we share the many reasons behind our decision and our major concerns with the platform. Things that drove a massive 32% drop in Etsy's stock price in 2023, other sellers leaving in droves, and the tripling of Etsy's seller fees. Not to mention the hugely controversial Etsy reserve fiasco. What did we learn on Etsy, and what exciting things do we see coming next? Read on to find out! In This Post... ● What is Etsy? ● How is Etsy Performing? ● Why We Choose Etsy ● Journey to 300 Products ● Understanding the SEO ● The Importance of Branding See More... ● The Etsy Ads Disaster ● Etsy's Direction ● Crazy Etsy Charges ● Time vs Effort ● Competition – How Tough Is It? ● The Infamous 'Reserve' Debacle ● Poor Store Customization ● Time to Quit ● Benefits of Your Site ● The Future ● Lifestyle Resources First Things First: What is Etsy? Etsy is an online marketplace that caters to those who appreciate unique and handcrafted items. It's a popular destination for people looking to support independent sellers and artists from all over the world. The platform offers a wide range of products, from jewelry and clothing to home decor and art. If you're looking for something special and bespoke, Etsy is a great place to browse. Imagine Etsy as a giant online version of a craft fair. Here, you'll find a vast selection of handmade and vintage items created by independent sellers. This means you're directly supporting creative individuals who put their heart and soul into their work. So if you're looking for a one-of-a-kind piece or a gift with a personal touch, Etsy is worth checking out. ⪢ Drop Shipping and Print-on-Demand In addition to handcrafted items, Etsy is also a platform that is an outlet for the masses of drop-shippers and print-on-demand companies who have exploded onto the scene in recent years. Drop-shipping and print-on-demand (POD) companies like Printify are fulfillment models that allow you to sell products online without holding any inventory. With drop-shipping, you partner with a supplier who stores and ships products directly to your customers after you make a sale. POD takes it a step further—you design custom products (like t-shirts or mugs), and the POD provider prints them on demand only when someone orders, handling the fulfillment for you. Both models free you up from managing stock and allow you to test out a wider range of products without upfront investment. How is Etsy Performing? In Q4 2023, Etsy reached 7.9 million active sellers, with a year-over-year growth of 3.8%. One reason why selling on Etsy can be profitable is the growing number of buyers on the platform. According to Etsy, the number of active buyers went up by 3.4% to 97.3 million. This shows that Etsy is becoming a bigger market where sellers can make good money. In 2023, Etsy’s consolidated Gross Merchandise Sales (GMS) decreased slightly to $13.16 billion from $13.32 billion in 2022, with a 1.2% decrease. However, annual consolidated revenue notably increased, reaching $2.75 billion, marking a 7.1% YoY increase from $2.57 billion in 2022. Particularly noteworthy is the fourth quarter performance, where revenue marks a new record of $842.2 million, a 4.3% increase compared to Q4 2022, highlighting Etsy’s ongoing strength and resilience. In February 2024, Etsy received 474.1 million visits, according to the web traffic collected by Similarweb. This number has made Etsy the 4th player in the marketplace and shopping category, only after Amazon, eBay, and Walmart. Source: https://www.fool.com/ Despite this 'increase,' 2023 was not such a good year for the platform when you drill down into the numbers. While its revenue seems to have grown, actual sales on Etsy have stalled. On Etsy, the money from sales goes directly to the millions of sellers on the platform, not Etsy itself. Etsy makes its money by charging sellers fees for various services they use to list and sell their products. Here's the interesting part: Even though Etsy's revenue has increased from a very aggressive seller fee strategy to counter losses, the total amount of sales on the platform (called gross merchandise sales, or GMS) has dipped. This means sellers are making less money overall. This trend worried investors in 2023, and it's why Etsy took action. In December of that year, they announced they were laying off 11% of their staff to focus on initiatives that would help sellers grow their sales on the platform. Initiatives that we will look at throughout this post. Funnily enough, they do not seem to be helping one bit. Why We Choose Etsy for Closer Lives Emporium Fresh into our full-time travel adventure and with an eye on not depleting our savings too much, we started looking around for some serious ways to earn on the go. Etsy was by no means our only option, as we were already teaching English online when we decided to give it a try. That being said, we liked the idea of earning money without having to do much; it kind of seemed too good to be true! We were inspired by many hours of researching YouTubers and successful entrepreneurs who were sharing their Etsy success stories. Some were demonstrating hundreds of thousands of sales on POD items. With plenty of creative ideas as content creators on social media, it looked like an opportunity for us, too. If they could do it, why couldn't we? At the time, we were establishing this website, which was born from Closer Lives Poetry on Instagram, a community page that Jenn had founded. Closer Lives was initially intended to be a Creator Academy initially, to expand the concept beyond the confines of IG at the time. With very little experience in website building, establishing our POD range on Closer Lives did not seem like the best idea, given the fact that it would take some time to garner domain authority, and we wanted to start earning straight away. So familiar with the brand and prowess of Etsy, it seemed like the perfect spot to build. And so, Closer Lives Emporium was born. The Journey to 300 Products We started creating our range in Merida, Mexico (of all places). We had a super cute Airbnb in the middle of a quiet urban sector of the city. It was a good spot to relax and get creative, and once we got started, our range just exploded! There are a few platforms you can try for POD services, the main one being printify.com. We set up accounts with both but opted to use Printify more, as it felt a little more user-friendly, and it synchronized with Etsy pretty seamlessly. For those who may not know, POD companies usually have tie-ups with big players like Etsy and Shopify, whereby the products you create are uploaded directly to the respective selling platform. Any time a product sells, the order automatically generates in the POD platform, and aside from some customer service, the process is entirely automated from the point of order to the customer receiving the goods. There are some nuances and processes you can put in place, like manually authorizing orders, sending thank-you emails, and such, but even postal tracking is automated, so you don't have to. All this takes a little bit of work to set up and get right, but once you have it done, you can sit back and earn money in your sleep, as they say. We kind of lost track of how many items we were creating at one point; if anything, we were just having fun with it. We quickly made it to over 100 products, and before we knew it, we hit over 300 across 17 categories. Woah!!! Understanding SEO: Product Descriptions, Alt Tags, Size Charts, etc. Mistakes Spell a Time-Consuming Disaster! One of the biggest challenges was marketing the products, which goes far beyond just making them and sticking them on your Etsy storefront. There are things like flat lays, descriptions, alt tags, getting the title right, terms and conditions, refund policies, privacy policies, size charts, fulfillment times, actual delivery times, etc. Say what now? We thought this was going to be easy! Such things are not exactly talked about when people share their glossy charts advertising thousands of sales. This was exactly where time started to become a factor. Creating a ton of designs, popping them onto a product template, and pressing 'publish' is honestly the easy part. Getting these items on the virtual shelf properly is another matter entirely. Especially if you don't know what you're doing and make some critical mistakes along the way. Let's give you an example. Alt tags. Yes, alt tags. You may have heard of them, and in the past year or so, they have grown into the conversation so much so that you can even see them given as an option for you in your Instagram posts. An alt tag is a hidden description for an image on a webpage, helping visually impaired people understand the image. It also provides backup text if the image fails to load, but perhaps most crucially, it improves search engine ranking. And search engine ranking is a biggie. Like the biggest, actually. Funnily enough, alt tags weren't a thing on Etsy. When we started in 2021, they weren't prevalent at all. So we did not make them. Just as we did not make size chart thumbnails for our items or fulfillment information graphics. A BIG mistake we had no clue we were making. Let us tell you that when you have 300 items and realize you need to update them all with critical things like size chart graphics, it is hours of work. Then Etsy comes along and hits you with alt tags. Then you realize you aren't making sales, potentially because of these issues. Then the panic sets in when you realize, on average, each of your items has at least 10 photos, which means potentially 3000 alt tags. Say what now? So hopefully we can paint the picture now! After all of our initial hype of getting things onto Etsy, we knew our shop was always going to struggle without some serious time being put into the background. SEO-effective product titles and descriptions were not something we did before uploading the item from Printify. They were just generic. We had to design a whole bunch of things, like our size charts and product flat lays. Then upload those and figure out how the hell to write a good alt tag, let alone 3000 of them. Weeks and months passed before we were finally able to get things done. Let us tell you, those weeks and months are measured in actual time spent, or at least it certainly feels like it looking back. The Importance of Branding So things were starting to move, and after the rough months at the beginning, we were starting to learn a lot and were making some serious progress on getting our listings up to scratch. We could see the difference it was making, too, picking up some sales here or there, and getting excited about the prospects. Our product wall was looking better by the day, and our products themselves were looking professional and organized. One of the key elements to this was our branding, something we took great care to curate right from the start. Again, we were very inexperienced with this kind of thing and quickly found out why people pay big bucks for logo designers and high-performance graphics. Just so you know, Canva is great and all, but it is very limiting when it comes to logos. We never did end up paying big bucks, but then again, with the offset against changing our logo several times and having issues with pixelation and poor quality, perhaps we should have done so in hindsight. The crux of the branding comes in with all of the 'peripheral' stuff that the big drop-shippers do not tell you about. Those fulfillment charts and delivery info charts are very important. A brand is more than just a flashy logo; it is in the details, the way you market your products, the follow-up emails, and the terms and conditions. These things can make or break a business and are often sidelined in the short-term pursuit of mega bucks. Fortunately, with our business experience, we did particularly well in this area, but again, that dreaded time count was adding up. Yet more hours, days, and weeks to get it spot on! The Etsy Ads Disaster So, at the point in our journey where we finally felt like our store was how we wanted it, in terms of all of the above, we were still struggling to hit consistent sales. We had gotten over the 20 mark, which had felt like quite a lot of work for not really that much. With all of the effort we had put into getting the descriptions, titles, and alt tags right, we were hoping for far more return than that. With our reach pretty low and our confidence in our products pretty high, we concluded that we should invest some cash into the store. Now, sure, time is money, so the months of work it had taken to get to this point should always be considered as an investment, but we are talking cold, hard bucks in the system. We were averaging about ten visitors a day to our store, and simple logic told us that this was never going to be enough to take off. Besides, Etsy is obsessed with pushing its advertising-to-sales potential at you, so we decided to bite. And wait for the sales to roll in. This is where our frustration with the platform started to kick in. Now, you might think that paying some money for a bigger slice of the pie might automatically boost your profits. But with Etsy, this is a big no-no. ⪢ Etsy Ads Offers Two Ways to Promote Your Products to a Wider Audience on Etsy and Beyond: ● Onsite Ads: These work on a cost-per-click (CPC) basis. You set a daily budget, and Etsy will display your ads in various locations throughout the Etsy platform, like search results or product pages. You only pay when someone clicks on your ad, not when they just see it. ● Offsite Ads: This is a commission-based advertising program. Etsy automatically enrolls all sellers and displays your product listings on other platforms like Google, Pinterest, or Instagram. You only pay a commission (12-15% of the sale price) if someone clicks on your ad and then makes a purchase within 30 days. Funnily enough, it seemed like every ad-based sale we were making was coming from 'off-site ads.' So we were losing 12-15% every time. Not to mention the taxes on top (which we will get into later). Now, the average margin on your items, especially if you want to remain competitive and soak up the delivery charge, might only be 20%. Take away Etsy ad fees, taxes, and Etsy listing fees, and yes, folks, you are losing money. Sadly for us, at least 80% of our sales were barely breaking even. Before we even factored in the time spent on creating the damn things. Etsy's cut was easily approaching 25-30% with offsite ads factored in, and without them, the chances of selling through onsite ads were zero. We quickly realized that Etsy was starting to demonstrate itself as a little bit of a scam. With the platform raking in billions, where on earth was the support for the sellers that made it? 25%? Mad. ⪢ Was There Even a Good Reach? In all fairness, the reach on Etsy ads did seem okay. We saw an uptick of around 100 visitors a day to our store at one point, although that cost us a cool $130 in a month before we cut it off. It just was not worth it with the offset against sales barely breaking even. A shortage of actual buyers on the platform? Or were our products just not good enough? An argument for the latter, although we had sold at least one across 30% of our range. Deep down, we just knew the exposure was not good enough. Etsy's Direction... Too Concerned with Updates and Apps With the amount of money Etsy was charging us for listings and ads, we were wondering if there was going to be some sort of major investment in the system to boost reach or something. Yes, we know that is wishful thinking, but at this point, we have put way too much work into it to simply give up. We turned the ads on and then off, then on again, desperately hoping they would spur the organic reach we craved. A few sales trickled in, we lost money, and we eventually decided to keep them off. In 2022, it felt like the money was going into constant updates and tweaks. A whole new app to replace one that was not broken, a slew of changes to product features and parameters (which meant yet another 300 changes), and then one of the most frustrating of all, an enforced delivery lead-time update, which led to another 300 changes. There were plenty of others besides, and we seemed to be spending far more time catering to the platform than sending out 'thank you for your custom' emails. Sales were few and far between, but the time demanded was off the charts. In the past two years (roughly April 2022 - April 2024), Etsy has implemented several changes to improve the platform for both sellers and buyers. There have been adjustments to fee structures, though, as ever with Etsy, the specifics are ridiculously complex. After major seller backlash campaigns in the past few years, Etsy has made efforts to improve search algorithms and introduce new features to help buyers discover unique products. This involved better filtering options or promoting (apparently) high-quality listings. There have also been updates to the off-site ads program, such as offering sellers more control over their ad placements and budgets. Honestly, it is all company bluster to keep us going and paying our fees. Sadly, hardly any of it has worked. Crazy Etsy Charges The crazy Etsy charges. The crazy Etsy statements. It is one of the worst parts of the platform. Even to this day, we still cannot make sense of the chaos. Etsy provides a monthly statement, and on it is a barrage of costs that no amount of terms and conditions can explain! For example, we sold a pair of green sneakers and a pair of brown sneakers. 2 items, that's it, that's all. On Etsy's statement—TWENTY separate charges. Yes, 20! Let's give you more of an idea: The sale of the two pairs of sneakers came to $74.08 (CAD). Charges applied by Etsy (we have added both charges together, but they are all separately placed on your statement, for each item, just to confuse you): ● Bill for Click-Throughs: $2.65 ● VAT on Etsy Ads: $0.53 ● Listing Fee: $0.27 ● VAT Auto-Renew Sold: $0.10 ● Processing Fee: $3.21 ● VAT on Processing Fee: $1.28 ● Sales Tax Paid by Buyer: $9.70 ● Transaction Fee: $9.24 ● Regulatory Operating Fee: $0.36 ● VAT on Transaction: $1.84 TOTAL: $29.18 So, given that our profit margin on both pairs of sneakers is $36, that leaves us with $6. Raising prices is not an option, as we are trying to stay competitive with others in the market... given all of the work involved in launching the product, $6 is not a lot. And the more money thrown at advertising for no returns equals a loss, sadly. ⪢ Oh, and the Listing Fees... We were aware of the listing fees before joining; however, it is another expense that can seem to sneak up on you without you realizing it. Every item comes with an initial listing fee, which renews every 4 months and is also charged on each sale. While 27 cents might not seem like a lot, when you factor in 300 products, it starts to add up and eat into the margins. Time vs. Effort—Is It Worth It? Now, none of this is to say all is completely at a loss. From what we understand, for drop-shippers, Etsy is all about volume. If you can sell a thousand sneakers, that becomes a $6000 profit. But the offshoot is that you simply cannot reach volume without Etsy ads, and Etsy ads are unsustainable and unprofitable. It is all geared towards raking in money for the platform, leaving the sellers with nothing but years of hard work with little to show for it. It is not worth it in our opinion. Maybe a few years ago, in the early days of Etsy, it was, but in this day and age, it is a false economy. It all feels a little like working for a public company where you bust a gut for minimum wage while the fat cats at the top flood their paychecks with millions of dollars. And you can bet they aren't working nearly as hard. Etsy works on the same principle, and we decided we were no longer going to fall for it! Competition—How Tough Is It? The competition on Etsy can be quite tough, as we have already mentioned, but it also depends on several factors: ⪢ Saturation Certain niches on Etsy (like printed tees) are highly saturated, meaning many sellers are offering similar products. This can make it challenging for new shops to stand out, especially for popular items like clothing or travel accessories (like ours). ⪢ Search Ranking Etsy's search algorithm plays a big role in determining which shops appear first in search results. Understanding SEO principles and optimizing your listings with relevant keywords is crucial for getting your products seen, according to Etsy, but by no means guaranteed. In our experience, the big accounts gobble up about 90%, leaving the remaining 10% feeding off the scraps. Ok, we cannot back up those numbers, but it certainly felt like that in the 2 years we went at it. ⪢ Product Differentiation What makes your products unique? Do you offer a special design element, use high-quality materials, or cater to a specific niche within a broader category? Standing out from the crowd is essential for attracting customers. That is what the Etsy 'experts' tell you anyway. Thumbnails are crucial, as are titles, but that takes time and money (Canva Pro or flat-lay app subscriptions, for example). All while eating into the little-to-no profit margins you have. ⪢ Marketing & Branding Successful Etsy shops often invest in marketing their products beyond just the Etsy platform. This could involve social media promotion, influencer partnerships, or running targeted ads. Building a strong brand identity also helps you resonate with potential customers. Again, this all costs a lot of time and money and can be very draining. It is a hard slog, with absolutely no guarantees. Especially when you are fighting against millions of others. The Infamous Etsy 'Reserve' Debacle The Etsy "reserve" debacle refers to a policy change implemented in 2021 that caused significant frustration among many sellers. Here's a breakdown of what happened: ⪢ The Policy Etsy introduced a system where they could withhold a portion (usually 75%, yes 75%!) of sellers' funds in a reserve account. This meant sellers wouldn't have immediate access to the full amount from their sales. ⪢ Reasons for the Reserve The purpose, according to Etsy, was to protect the platform and buyers from potential fraud. They would hold the reserve until specific criteria were met, such as the order being shipped with tracking or a certain timeframe passing (typically 45 days). ⪢ Sellers' Frustration Several aspects of the policy caused major problems for sellers, with the lack of transparency quite shocking. Many sellers felt Etsy wasn't clear about why their funds were being placed in reserve, making it difficult to address the issue. ⪢ Cash Flow Impact Holding a significant portion of funds could strain a seller's cash flow, especially for those who rely on Etsy income to purchase materials or cover other business expenses. ⪢ Impact on New Shops New shops (like us at the time), which are more susceptible to being flagged for reserve due to limited sales history, could find it challenging to gain momentum if their earnings are restricted. ⪢ Aftermath The policy received significant pushback from the seller community, with many voicing their concerns online and through petitions and boycotts. While Etsy has made adjustments to the policy since its initial implementation, the "reserve" debacle remains a point of contention for many sellers. This shambolic policy was not quite the final straw when it was first implemented, but coupled with the insane charges, constant changes to the platform, the awful ad program, and terrible reach, we were getting there. Poor Store Customization Another major source of frustration for us came with the lack of customization for our storefront, which, honestly, is pretty poor given the number of changes Etsy loves to implement practically anywhere else. For example, items sold always go to the number 1 spot in the feed, which means if you have a layout aesthetic, you are constantly reorganizing it. And the reorganization process sucks and is very time-consuming. The store banner is a nightmare, has poor rendering, and is a pain to size correctly. You can get additional layout options, but of course, you must pay monthly for the privilege. The product layouts cannot be customized, and it is very difficult to showcase your brand beyond the small profile picture. These are just a few frustrations; there are plenty more plastered all over the internet. Very disappointing for Etsy, given how much money it is extracting from its sellers. The Turning Point: Quitting Etsy and Moving over to Closer Lives So what was the straw that broke the camel's back? Well, in all honesty, it was our website, THIS website, that did it. Up until mid-2023, our website had taken a bit of a backseat to Etsy, our travels, teaching English online, and YouTube. We had started it as a creator academy, abandoned that, and then started to blog a little. But with limited time and uncertainty as to how to monetize, it just was not a priority. After experiencing a dramatic rise and surpassing monetization on YouTube while in Jakarta in 2023, we knew that our website was an opportunity we could no longer avoid. We had blogged a little up until that point, but the design and usability were poor, and it was not bringing in any cash. We were nervous about throwing time at it, as we were concerned that it would be another Etsy situation. A whole lot of work for no payout. Well, we were very happy to be proved wrong on that front! After some serious research, again, that good old time, and some big blogs, we completely overhauled Closer Lives. It has been 6 months of major reconstruction, and we are now seeing tangible results: increased ad revenues, over ten thousand visitors a month, and even store sales. Our brand, our OWN money, and a GENUINE COMMUNITY that we could never replicate on Etsy. The decision was made. Time to go it alone! The Benefits of Building Your Site Building your website and online store offers several advantages compared to selling on platforms like Etsy; here are just a few reasons and things to consider: ⪢ Greater Control & Branding You have complete control over the design, layout, and branding of your online store. This allows you to create a unique shopping experience that reflects your brand identity and resonates with your target audience. On Etsy, your shop operates within a larger platform with a predetermined layout and branding elements. ⪢ Lower Fees While website building and hosting come with costs, you typically avoid the transaction fees and listing fees associated with marketplaces like Etsy. In the long run, this can lead to significant savings, especially for businesses with high sales volume. ⪢ Customer Data Ownership When you run your store, you collect customer data directly, allowing you to build targeted email marketing campaigns and gain valuable insights into your customer base. On Etsy, customer data belongs to the platform, limiting your marketing options. ⪢ Flexibility & Customization With your website, you have the freedom to customize the functionality of your online store. This could involve adding features like loyalty programs, subscription boxes, or personalized product recommendations, which might not be readily available on marketplaces. ⪢ Scalability As your business grows, your website can easily scale to accommodate increased traffic and product offerings. Scaling on marketplaces might involve additional fees or limitations depending on the platform's structure. ⪢ Here's a Caveat, Though Building and maintaining your website requires more effort and technical expertise compared to using a pre-built platform like Etsy. You'll need to consider factors like web hosting, domain name registration, website design, security measures, and ongoing maintenance. However, the long-term benefits of control, cost-efficiency, and brand ownership can be significant for businesses looking to establish a strong online presence! The Future of Closer Lives Emporium: What Have We Learned, and Where Do We Go From Here? This whole experience has been a massive learning curve for us, and as ever, hindsight will always demonstrate what could have been, what should not have been, and what could have been. If we could go back and do it all over again, would we? To be honest, as tempting as that might be, we wouldn't. We learned far too much through our own mistakes, and we appreciate those as much as we do our successes. We did sell on Etsy, we did make a little bit of cash, and we did come out of it with almost 300 products that are still very much alive and well right here on our site. The learning curve has been steep and challenging, but it has not deterred us from making a success of Closer Lives Emporium. That being said, it has also pushed us to develop our site as a whole, which in turn led to us pursuing one of our biggest passions—writing and blogging! Would that have still been a reality if we were pushing our Etsy store? I guess we will never know, but one thing is for sure: we are having the time of our lives developing this blog, and happiness genuinely is the key to success. The energy this blog continues to give us is the cornerstone of Closer Lives. That all being said, our store is very much operational here, and you are welcome to take a look! We hope this post has helped you in some way, and if you have any questions and want to pick our brains at all, feel free to get in touch! Please drop a comment or pop us an email; we are always on hand, and our advice is free. Helping and making a difference: that, to us, is a far better use of our time! Lifestyle Resources